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He is the founder and CEO of WCB Wasafi Record Label, Film production company, Zoom Extra. He also owns and manages TV & a Radio Station (Wasafi TV & Wasafi FM). Diamond has won numerous awards at Channel O, MTV Awards, Sound-city, Kilimanjaro Music Awards, Headies, Afrima, Afrimma, Kora, AEA, the HiPipo Music Awards and many more and has been nominated for the BET awards in the past.
Diamond is He is the highest selling Tanzanian artist and also considered by music pundits and the media as one of the most influential and successful music stars in
Africa and has performed in packed stadiums across Africa and filled music venues in Europe, Asia, and America.